Seminars

We take great pride in our abilities to educate business owners, prepare up-and-coming designers, or even help our competitor's employees learn more about our industry and what is required to sustain excellent and professional graphic design.

Contact us for on- and off-site training, speaking engagements, or even phone consultation—whatever is needed to help your business grow. Here are a few topics we've covered, created specifically for each event.

Print Reality in the Media Job Market

Salt Lake Community College–Media Technologies
December, 2009

Some notes from the students:

The seminar was outstanding...their presentation style was very personable, funny and effective. Their knowledge of what happens in the real world, client expectations, was extremely informative...they are, in my opinion, very valuable in this profession. - Sherri H.

Your teamwork kept me involved in the presentation and the way both of you engage the audience is excellent. Definitely NOT your ho-hum “death-by-PowerPoint” seminar! All the small details involved in print, production, design and client relations really opened my eyes.  - James P.

It’s not every day that professionals in this field come to help others who are taking the same road so to speak.  - Lilly J.

---

Holy Disaster Batman! That’s not how it looked on my screen! Getting what you want out of your printed materials.

---

Ad Layout and Design -
Advertising and Circulation Boot Camp

---

Book Publishing & Design Teleconference

---

Talk the Talk—
Turning Knowledge into Products

---

Print Design 101 Workshop

---

Designing Professional
Marketing Materials at Home

Publications

Yelo Creative Group is proud to have designed and contributed to some of the Engage magazine issues, a locally owned and produced magazine for visionary entrepreneurs. Contact us for a copy of any of the articles if you don't see the download below.

---

Making Every Dollar Count—download article

by Suzanne Ziemba, 07/09.
Miscommunication and increased costs are some of the biggest hurdles we have to get over in the design and marketing industries. Effective communication with an agency requires some doing, as people can “hear” things differently!.

---

Typos Stink—download article

by Suzanne Ziemba & Jessica Gleim, 07/09. Discusses how typographical errors and poor/unprofessional design can make your business appear unappealing to your customers.

---

That’s your Good Side?

by Jessica Gleim & Suzanne Ziemba, 05/09. Quality control is paramount when displaying your marketing materials to the world.

---

Paper Jargon

by Jessica Gleim, 03/09. Uncoated, matte, vellum...this article goes through the crazy stock choices you have and what each one will do to your branded colors, pictures, etc.

---

Take Advantage of
the Economy—download article

by Suzanne Ziemba, 01/09. Now is the time to advertise, not sink off into a corner. There is so much space to get your business noticed now! Take advantage of that while it lasts—and you may wind up on top when the economy turns around!

---

Talk the Talk - How to Communicate with Vendors

by Suzanne Ziemba, 09/08. It happens to all of us. Some cranky kid behind a counter barks a bunch of things at you, but all you hear is, "Blah blah blah." If you're designing your marketing materials on your own, these terms and definitions will really help you communicate with that kid...and your job will turn out exactly as you wanted! No surprises!

---

Planning Your Advertising Assault

by Suzanne Ziemba, 01/08. Throwing up a bunch of coupons into the air and hoping they land in the right laps isn't a really good way of marketing your company. Time and time again, we see businesses doing just that. EEK! Planning an advertising assault is the best way to manage your budget, your ROI, make educated decisions for future assaults...it all starts with that plan.